TV Vets’ Startup Targets Chinese Market

2 Feb

Two TV industry veterans, former ABC. exec Martin Pompadur and E co-founder Larry Namer, are taking on the tough Chinese market with content customized for 3,000-odd local and regional stations serving 1.3 billion viewers.
Along with Chinese business consultant Jean Zhang,Pompadur and Namer are set to unveil a production,acquisition and distribution venture called METAN – a play on “beautiful sky” in Mandarin – to disseminate entertainment content throughout China. The idea is to produce cost-effective pop-culture newsmagazines and become the syndicator of choice for Hollywood suppliers seeking a local distributor.

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