No, it’s not a wacky sit-com premise that I’m certainly not writing a pilot script for. Let me explain . . .
Prime Focus, the Indian VFX major, Hong-Kong’s AID Partners Capital, and Chinese partner Zhejiang Jingqi Wenhua recently forged a joint venture to bring Chinese film/TV to India. At the Shanghai International Film Festival, Prime Focus announced that it would be opening a new office in Beijing later this year. Prime Focus, which is based in Mumbai, already has offices in Los Angeles, Vancouver, New York, and London.
Even if the name “Prime Focus” doesn’t sound familiar to you, you’ve most likely seen their work without realizing it. The VFX Company has collaborated on numerous Hollywood projects like The Great Gatsby, which opened the 2013 Cannes Film Festival, where they provided 3D conversion and archive footage colorization. Prime Focus was also responsible for the 3D conversion of the 1987 Academy Award-winning film The Last Emperor, which also screened at Cannes. Two of this summer’s major blockbusters, World War Z and White House Down, were both given Prime Focus’ 3D treatment. Their past credits include Men in Black 3, Wrath of the Titans, Star Wars: Episode one – The Phantom Menace, Transformers: Dark of the Moon, the list goes on and on . . .
The CEO of Prime Focus, Ramki Sankaranarayanan, recently remarked, “We are all set to bring the best of Prime Focus to China, one of the largest content markets in the world.” Sounds like someone tipped him off that China has become the second largest film market in the world. If you’ll excuse me, I’ll be waiting by the mailbox for my check.