‘Icons’ will offer a new perspective on the true stories of some of the world’s most well-known personalities,” said Metan prexy and CEO Larry Namer who is in Cannes for the Mip TV mart. “The series is being created specifically for the Chinese viewer in mind.”
Subjects will vary from sports superstars David Beckham and Tiger Woods, to A-list film stars Johnny Depp and Angelina Jolie to music legends Luciano Pavarotti and Madonna to business leaders Warren Buffet and Walt Disney.
“Icons” will debut in July on Tianjin Satellite TV and Tianjin’s Binhai Channel.
Tianjin Satellite TV has a national reach of 600 million people across China with strong emphasis in Beijing, Guangzhou and Shanghai, while Binhai Channel has a local reach of 20 million viewers across Tianjin.
Metan also holds broadcast rights outside of China for Mandarin-language TV stations, and plans to air the series in the U.S. and other markets.
Metan was set up last year by industry veteran Martin Pompadur, E! Entertainment Television co-founder Namer and Amerilink founder Jean Zhang.