Live Nation Entertainment said Thursday it has appointed Robb Spitzer as managing director of Live Nation China Concerts.
In the newly created role, he will be charged with bringing more international music acts to the country and helping the live-events giant accelerate its growth in China.
Live Nation has had a presence in China since 2005 via a joint venture with Beijing Gehua Cultural Development Group. The venture has promoted such stars as The Eagles, Bob Dylan, Avril Lavigne and Jason Mraz.
Yet international economic recovery, sustained Chinese economic growth, and income increases for Chinese people have induced steady revival for the music business.
More international musicians from North America, Europe, and South Korea have trooped to China to entertain and meet their fans in recent years. This year will see the largest number of foreign singers and bands on tour in China.
More and more heavyweight musicians who have performed in major Chinese cities in recent years.
More foreign companies have now automatically added Chinese cities to the annual performing tours and calendars for their singers and bands with no need of suggestion or prodding from their Chinese partners