From Hollywood to Beijing, the Age of Branded Entertainment in China

26 Jan
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From Hollywood to Beijing, the Age of Branded Entertainment in China
Larry Namer discusses the new opportunities in China’s media market
4:00 PM -7:00 PM, Tuesday, January 26 – Kerry Centre Hotel

AmCham-China and METAN Development Group invites you to an open discussion on the rise of branded entertainment in China. With China’s media industry evolving at an unprecedented rate, the worlds of content and advertising are quickly converging together in one. The lines are blurred between programming and brands in branded entertainment as advertisers become more involved in the creation and ownership of content. From online to television, new opportunities in advertising arise for marketers and brands alike.

This session featuring Larry Namer (co-founder of E! Entertainment and METAN Development Group) will examine the present and future media advertising landscape with an exciting 360-degree look at branded entertainment and the major shifts that are shaping China’s media industry today.

Click here for more information about Larry Namer.

Chief Marketing Officers, marketing executives, digital marketing specialists and media professionals are especially encouraged to attend. Join and bring your questions as we discuss the trends of branded entertainment and how they will increasingly impact your marketing strategies in China.

CMOs, marketing executives, and media professionals are welcome to attend. Join and bring your questions as we discuss the trends of branded entertainment and how they will increasingly impact your marketing strategies in China.

Program:
4:00 PM – 4:30 PM Registration/Networking
4:30 – 5:30 PM Presentations
5:30 – 6:00 PM Q&A
6:00 PM -7:00 PM Networking with drinks

Venue:
4F Kowloon Room, Kerry Centre Hotel
Guanghua Road, Chaoyang District, Beijing
北京朝阳区光华路1号,嘉里中心饭店4层,九龙厅
Tel: (86 10) 6561-8833

Registration:
Cardholding members advanced discounted online price: RMB 150
Cardholding members at the door: RMB 200
Non-cardholding employees of member companies: RMB 250
Non-members: RMB 400

AmCham-China Events:

Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.

All events are off the record and are held in English unless otherwise stated. If there are any questions please contact: amchamevent@amchamchina.org.

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